Velinora - home textiles brand
For Velinora, a soft premium home textile and lifestyle brand, I created a complete visual identity: logo and brand mark, colour palette and typography, packaging, a linen mist, an evening ritual card, hang tags, branded ribbon and an Instagram style. Everything is built around one feeling: calm, softness and coming back to yourself after a long day.
About the Brand
Velinora is a home textile and lifestyle brand created around the feeling of calm, softness and coming back to yourself after a long day. The brand begins with complete bedding sets and grows into a world of quiet home rituals: textiles, scents, candles and thoughtful details.
Project Goal
The task was to create a visual identity for a soft premium home brand that feels calm, tactile and emotionally warm. The design needed to show not only the product, but the feeling behind it — a quiet, beautiful home where every detail brings comfort.
Brand Idea
Velinora is not just about bedding. It is about the moment when the outside world becomes quiet: fresh sheets, soft fabric, gentle colours and a sense of protection. The brand turns an everyday object into a personal ritual of rest.
Logo & Brand Mark
The VELINORA logo is based on elegant serif typography with delicate petal details integrated into the letters.
The brand mark is built around the letter V — a symbol of victory, confidence and achievement. Softened by the peony, it reflects the balance at the heart of the brand: strength and softness, success and personal comfort.
Colours & Typography
Packaging
Everything you need for a beautifully made bed. Each set includes a duvet cover, pillowcase and fitted sheet, carefully matched in fabric and colour — delivered in a soft floral mailer box, a ribbon-handled shopping bag and sealed with the brand mark.
Linen Mist
A delicate home fragrance designed to complete the bedding ritual and create a calm, beautiful atmosphere in the bedroom — a soft finishing touch for your evening ritual.
Your Evening Ritual
As part of my concept, I added small gifts — such as a linen mist and an evening ritual card — to make each order feel more personal and memorable.
Social Media
An Instagram style that carries the same soft, floral mood: calm lifestyle photography, blurred peonies and elegant script headlines.
